You’ve built your product and you’re now ready for your first major launch. Or you’ve been through a launch or two, but are looking to scale the process as you’re doing more launches and announcements. You really have two options: do it all on your own, or work with a PR agency. One frequent crossroad is that you’re not at the point of a full time PR person, but unsure what a PR agency can offer you; and, further what’s the best way to work with them so you’re getting the maximum value.
As I’ve talked to more startups lately, it’s become clear that effectively working with PR teams and the media is mostly learned by doing. Because there’s not much guidance out there, here’s an attempt at some basic guidelines.Read on