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Craig Kerstiens

Category: Marketing

Startup/Bootstrapped Marketing Recap

If you have an hour to spare its well worth it to look back and look back at my series on startup/bootstrapped¬†marketing. But if you’re short on time and want the high level summary here’s the quick recap:

Part 1 - Focus on SEO

Bootstrapped/Startup Marketing Part 2

For the second part of the series we’re going talk a bit about finding the influencers in certain industries. We’ll get to more traditional means that people think of later, and if you’ve missed our first post that dealt mostly with SEO make sure you check it out first. In most online ventures there’s a key set of influencers, often times these are blogs or podcasts. Blogs can receive a huge readership, which are often very loyal.

Bootstrapped/Startup Marketing Part 1

This is the first of a 4 part series on marketing for startups/bootstrapped companies. Much of the learnings from this are a result of experiences with Registry Stop. The key to each of these is going to be measuring and reacting to your efforts. If you need help on this, check out previous post around metrics for startups.

So without further adieu, on this initial post of the series we’re going to talk a bit about the biggest free way to get traction and traffic for your startup. The best way to aquire free traffic to your site, is to ensure your site is optimized for search engines or more commonly SEO. Sure you can pay $3 for your ad to show up on certain keywords, but why spend the $3 per click if you can simply ensure you’re the first search result. There are slightly different methods for this for each search engine, but we’ll cover a broad set of items to pay attention to.

Bootstrapped/Startup Marketing Part 4

We’ve talked some about SEO, media/blog posts, adwords, no one of these is a magic bullet. Some work better for different reasons. As I mentioned in the first post, if you haven’t checked out the post on tactically measuring metrics then please do. If you have followed those steps and explore each of these options, then you should have an idea of which one works well for you and which doesn’t. The final piece of marketing may be a bit harder to measure, but is going to do great things towards growing your brand to users and visitors.