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Craig Kerstiens

Category: Product management

Gonna use a personal trick/hack? Use it often

What do I mean by trick/hack? This can be super flexible, but I’ll toss out a few of my own personal ones.

One of the rules of my product management philosophy, is if you’re going to use a tool or trick then use it often. This is in fact one of my favorite interview questions for PMs. If you ever interview with me, be prepared it’s coming. It applies for engineering managers and others in leadership roles as well, but I’ve found especially get for PMs.

What being a PM is really like - Software is easy, People are hard

In recent months I’ve had the question nearly once a week about advice/tips for becoming a Product Manager or more commonly referred to as PM. These are generally coming from people that are either currently engineers, or previously were and are in some engineer/customer role such as a sales engineer or solution architect. There’s a number of high level pieces talking about PM and it often feels glorious, I mean you get to make product decisions right? You get to call some shots. Well that sometimes may be true, but don’t assume it’s all rainbows and sparkles.

Especially as a first time PM what your day to day will look like won’t be debating strategy all day long. Here’s a few of the good and the bad sides of being a PM.

A product management blueprint

I find myself having more conversations with startups – both small and large – about product management. I’ve blogged about some of the tools in my chest here but I haven’t talked much about my “blueprint” for product management, which I find myself laying out in many conversations over coffee. What follows is this process I’ve used a few times over with new teams to get product and engineering moving together, shipping in a predictable manner, and tackling bigger and more strategic projects.