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Craig Kerstiens

Attribution 101

Continuing with the recent posts on metrics and marketing. I want to give a quick primer on attribution. To any marketing or analytics people out there, simply skip this it would aim to be a primer recap at best for you.

The very general meaning behind attribution is to give credit. When it comes to web products this can be giving credit for lots of things:

Its really wonderful when there’s a direct mapping in correlation. Take for example the case where:


Disclaimer: I have little to no formal training in stats or analytics, have simply learned through launching products so take this for what its worth, someone that has been there and done it.