If one of the industry lingo terms in title didn’t make your skin crawl a little then I need to try harder. At the same time you’ve probably heard someone use one of them in a non-trolling way in the last month. All three of these can often actually mean the same or similar things, it’s just people approach them differently from their world perspective.

Personas don’t have to be marketing only speak, and data science doesn’t have to be only for stats people. My goal here is to simply set a context for the rest of the meat which talks about how you can simply look at your data and let it surface things you may not have known.

• Yahoo
• Amazon.com
• Netflix
• Various banks
• Many more

If you’re interested in more technical details you can follow along or on the Heroku blog.

The short of it is you, yes you as in everyone, should rotate your passwords once all websites are safe. For further details please continue reading.