I recall extremely early stage where you’d build a feature, realize it was awesome, then the next day write a blog post for it. At some point you start to move from that to more coordinated launches. A larger coordinated launch allows you to reach a bigger audience, can lead to bigger deals, and help expand your overall market. But perhaps more importantly by the time you hit full launch you’ve message tested and ensured it’s going to resonate in the way you expect.
The process itself will both help amplify and validate/refine your message
This is often a more gradual process than a sudden single change, you’ll introduce new parts of this in time. And for many what an entire launch process looks like comes by trial an error, to help shorten that learning curve here’s key areas I pay attention for a launch and process followed by a rough timeline.