At a recent meetup I talked a bit about how I’d been using blog posts on other blogs, both free and paid for as a primary user acquisition tool. I was very shocked, when several were surprised and curious on the method for this. In tech startups coverage is common, but its usually just that press, not paid for press. I must say I love how the tech community doesn’t force people to pay to get the word out, but it is very much a competition; that might be just as much work as paying.
In contrast the wedding industry is very much a pay to play space. If you give some money you can get some attention.